Users will soon have a new feature that enables them to lessen the amount of AI-created content appearing in their feeds. This step comes as the company disclosed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread release. This shift coincides with a rise in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content made with AI tools, from computer-generated images to science explainers, and we want to give people the power to see more or less of that, based on their own likes,” said a platform representative.
Volume and Proportions
The platform shared that there are presently over a billion videos on its network identified as AI-generated. Collectively, in excess of 100 mn videos are uploaded to the service daily, making clips made by AI a limited portion of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the level of artificial media they see by opening the topic control feature in the platform and selecting AI-made media. Further subjects that can already be adjusted under the filter encompass news, style, beauty, and movement.
Platform Guidelines
TikTok’s rules oblige users to label convincing AI-generated content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.
Furthermore, the platform will now attach an artificially created label to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is intended to stop users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2m educational fund for experts and institutions to create informative material about using AI responsibly. This project will support charitable organizations dedicated to training coding and technology.
Content Safety Approach
TikTok has justified its safety measures, during discussion over plans to lay off hundreds of review team members in the UK. TikTok is planning to reduce 439 jobs in its content moderation department in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content before it has to be seen by staff. The company reported a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us work at speed.”
